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Sign up for WWD news straight to your inbox every day. All Rights reserved. Fashion Moore From L. Tags Global Brands Group. Newsletters Sign up for WWD news straight to your inbox every day. Powered by WordPress. My Account Welcome Name. Manage Account. Log Out. He had done his homework. I loved his confidence. I loved the way he looked—he was decked out in some Tommy.
There was no doubt in my mind this guy was going to be a true superstar and contender in whatever he chose to do. He told me he wanted to conquer fashion as he had already started to do with music. He actually wanted to partner with me.
My partners only wanted to focus on Tommy Hilfiger at the time. Diddy: I truly appreciated [Hilfiger's and Anna Wintour's] friendship and support and the way they welcomed me into the fashion industry.
I listened to everything they had to say, and in the end what I took away from their advice was to rely on my instinct. Tweedy: The first thing he said was, "I don't want big logos. I want small.
I want the best velour. I want the best jeans. It's not Ralph and it's not Donna Karan. It's my lifestyle. Puff's lifestyle. And the day I was born was the day my dad first had his Sean John hats, so he was giving them out to everybody. I feel like me and the brand are just automatically connected forever. Tweedy: I would go to the store when collections first launched and there were so many people who would walk by, like, "I'm not wearing Puff Daddy's clothes, I don't like him.
Diddy: Jeff [Tweedy] initially faced some pushback from the retailers who categorized us as urban and as a celebrity without staying power, but that wasn't something I ever thought about.
Solomon: [The night of the Sean John launch party,] it was a madhouse in Bloomingdale's. Diddy: I was greeted by Kal Ruttenstein, a true legend in the fashion industry, and he was wearing Sean John himself. There were cameras and press everywhere and we actually shut down the men's floor that night.
The bar starts with him—he creates the mood, he creates the energy, the dynamic. Diddy: Afterwards we moved over to Mr. Talley: I wouldn't have gone to Mr. That would have been exhausting by the end of the evening. I would have been going home. My favorite place is to be is at home.
Diddy: I went back to Bloomingdale's after my first runway presentation to kick off the season and they gave Sean John the entire stretch of windows on Lexington, which I believe is the first time they did so for any brand. We shut down the avenue. Diddy ran a celebrity-driven label before anyone really knew what that meant.
He turned his fashion shows into must-watch television. He appeared on the then-happening TRL —often in his own clothes—a record 39 times. And he used the paparazzi and tabloids' unquenchable curiosity to his advantage. Where'd they go, and what did they eat? It wasn't just the urban customer, it was the white kid in the suburbs dreaming about this glamorous life.
And for its minute run, the Sean John fashion show was the center of the universe. Simpson's defense attorney Johnnie Cochran. The E! When the clothes finally emerged, the crowd was in a lather.
Diddy, hailed as a master marketer and promoter, had made anything else printed with Sean John's cursive-script logo the most desirable items in the world. Diddy: We were making history. No other show had the kind of excitement that we were putting out there. The added pressure of being broadcasted live and having so many of my friends there only made me elevate my game. Anna [Wintour] told me that we brought back the excitement to fashion week.
Tweedy: Keep in mind: Marc Jacobs was doing a show. Calvin [Klein] was doing a show. Donna Karan was doing a show. And [E! We're doing Sean John. Fonzworth Bentley Sean Combs' former personal valet : Hip-hop at its core is still, What do you do the best? Either you're like, "I'm the best lyricist" or "I have the most panache and swag when I talk my talk" or "I pick the best beats. It was like, Look, if we're going to do a fashion show, it's going to be the best. Chow: Back then, no one would want to sit through a men's show.
We were doing shit that [Louis] Vuitton, and Dior, and [John] Galliano, and all these houses that had been around for decades were doing. Tweedy: It was really taking Puff being on stage and saying, "How do I do what I do in an arena in front of 40, people and put it on this narrow, foot runway with the lights and the bells and the whistles and make it exciting? It was like a nightclub. Talley: I remember very much being happy to be backstage and the excitement. The casting was unique, there was so much diversity in the casting.
And it was jam packed, it was all sorts of high-tech equipment. It was crowded in the back, it was hot, it was dark, it was exciting. One felt that they were part of something very special. Talley: I may have just been in the back giving support.
He didn't need a stylist. Demsey: Mary J. Everybody was there. I mean everybody. Diddy in a voiceover before the show : See, everybody always asked me why I started designing clothes.
I basically just wanted to look good, man. You know, to be perfectly honest, I was just, like, looking at myself and saying, "Boy, Goddamn, you look good! I just wanted to walk down the street like I was Shaft or John Travolta. I just wanted to feel what it would feel like to one of those superbad, superfly motherfuckers!
Talley: What stood out to me was the fabulous clothing. Even I ordered two coats, I think.
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