It's a good idea to keep track of retweets, both those that have reshared your original tweet and popular ones that are currently trending. You can see the former under your Notifications tab, while you can get a gauge of what retweets are popular by looking through your network. Both will help you better position your branding and social media strategy going forward. Seeing which of your tweets make for particularly successful retweets will give you a better idea of what interests and engages your target market so you can replicate it in future.
Knowing what retweets are popular should have a similar effect on your marketing strategy. Retweets are also an important metric of your social media strategy's success. Many businesses will look at the amount of followers they have as an indication of how well their marketing is doing.
But having a gargantuan amount of followers is no good if they're passive and don't engage with your company. But you don't have to retweet manually; Twitter and most Twitter clients, like Tweetdeck, make it even easier to share an interesting post by using the retweet icon underneath each tweet. This icon looks like two arrows forming a square.
If you click this icon, it will create the retweet for you including the content of the original post, the poster's Twitter handle, and the RT abbreviation.
When you retweet, you have the option to add your own comments. This gives you the opportunity to share your own thoughts along with the information you're sharing. Twitter doesn't count the content of the retweet toward the character limit, so you have some additional room to speak your mind. There are many good reasons to retweet a post.
Here are some examples:. Retweeting can benefit your followers and also help build a relationship with the original poster. A person you retweeted is more likely to retweet your posts in the future, exposing your writing to a broader audience. People who post and repost effectively can build a following of millions of people. Retweeting causes a ripple effect.
When your friends retweet your retweets, and their friends do the same, and their friends, and so on If you see a tweet that ends with "Please RT," the poster is asking you to share the post with your friends and followers. You should only do it, however, if you think the post would be sincerely interesting to the people who follow your Twitter account. Sharing everything you read can be overwhelming or irritating for your followers.
Think about what your audience really wants to read before you share a post. Retweeting is a part of many Twitter contests. In fact, you can often enter with just a simple retweet. For example:. Many sweepstakes also award bonus entries for retweeting their posts. Retweet-to-win sweepstakes usually use hashtags to track entries. Twitter has had problems with sweepstakes retweets clogging its service in the past.
For example, a Moonfruit contest that nearly broke Twitter is an example of how sweepstakes RTs can go wrong. To prevent this, Twitter has specific rules governing sweepstakes. It happens. To make room for your comment, try shortening or summarizing the original content of the Tweet. Always credit the original source when sharing content. If you decide you want to undo this retweet, all you have to do is delete the Tweet.
In the official Twitter mobile app, select Quote Tweet option after clicking the retweet icon. Add your comment and Tweet it. No, Twitter has a set of guidelines and best practice advice for automated actions on Twitter. Automatic retweeting is strongly discouraged and if you are considered a nuisance by other users, i. Automatic retweeting defeats the purpose, as retweeting content is all about choosing Tweets you want to share with your own community, not overloading your followers with automatic retweets.
Got any more questions about retweets? Search this site on Google Search Google. Written by Rachel May Quin. Nov 27, AM. Tweeting and retweeting is part and parcel of life on Twitter, but getting to grips with the basics is more difficult than you originally thought.
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