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It seems she wants to do more than simply manufacture clothing; she wants to make a statement, which is very likely one of the factors that keeps us coming back. We need more passion, more humanity. Maybe we are all so taken with Prada because it is not just about fashion. It is never just a collection with superficial beauty; there is always more to it than meets the eye.
And that is an interesting point. Her collections do vary quite a bit over time. In this way, Mrs. You have people who come with an aesthetic that is there forever, even if it evolves. Then you have people I call jumpers. Somehow Prada is firmly situated somewhere in-between. As for the inevitable innovation that occurs each season under the Prada label, Cathy Horyn penned an article on the designer in , writing:. The consequences of that move have been profound.
Over the years, her collections have shifted from being encrusted with baubles to being positively barren. Sometimes they have exuded a teasing pleasure in feminine wiles and then they have been nearly asexual and then have gone back to being wholly exhibitionist. Read Full Article. Share this article. Prada Miuccia Prada Prada Cloudbust.
More Comments. What to Read Next. But guess how much they cost. By Pauline De Leon Aug 4, Such a phenomenally broad reach is directly attributable to the personalities of both main players, making it that rare thing in fashion: authentic.
Miuccia Prada is a profoundly maverick risk-taker and a woman who considers the word "commercial" a back-handed compliment. Bertelli is a notoriously ruthless businessman who, folklore has it, pressures his wife to design product that sells, whether she considers it strictly chic to do so or not. Their fights — all Italianate gesticulating and so forth — are as legendary as their longevity. It all started with Miuccia's grandfather, Mario Prada, who founded a business in supplying glasswear and luggage to Europe's well-heeled.
Before entering the family business in the mids, she earned a PhD in political science, studying at Statale University in Milan — she was, incidentally, a fully-signed up member of the Italian Communist Party at the time. She met Bertelli in They were married in and have two sons. Such posturing aside, Prada's breakthrough came in the early s in the form of a black nylon bag, complete with the now instantly recognisable triangular metal branding. The first true fashion carryall — in as much as it transformed every season along with any clothes — its utilitarian qualities struck a chord with a new, minimalist-minded consumer who would rather not wear their wealth on their sleeve.
It remained the single most desirable accessory of that decade.
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