Where is grey goose from

Before a single drop of Grey Goose had been distilled, the brand was already in the works. Frank had actually come up with the name first, and the rest — including the actual vodka — followed. Frank simply aimed to fill a gap he noticed in the beverage market: high-end vodka. Grey Goose is distilled in Picardy, France, but not because of any specific regional interest.

As vodka is made by stripping alcohol of most of its congeners and funky flavor compounds, it can be made almost anywhere. But Frank chose a place specifically against tradition — as in, not Eastern Europe.

He wanted a vodka American consumers would immediately associate with luxury. The wheat for Grey Goose is grown in Picardy and distilled there, before being sent to Cognac for filtration. It was pretty much smooth sailing for Grey Goose from the beginning. Just a year after its initial release in , it was named the best tasting vodka in the world by the Beverage Tasting Institute. When Grey Goose first launched, the brand specifically shipped bottles out to bars in wooden crates as opposed to cardboard boxes like most other liquor brands.

In the first four years Bacardi added 1. Curtin mentions Canada, the UK, Germany and China as key markets, yet in many ways super-premium vodka remains an almost wholly American phenomenon. I think there are brands that are charging a premium that might fall from favour, or be challenged.

Brands that are authentic, are made of substance and deliver are the ones that are going to flourish and do well. In truth, Grey Goose was probably a blessing when it arrived given the state of the Cognac industry at the time. There will always be a large subset of drinkers who want to drink the best. Grey Goose US sales hit one million cases, despite what was viewed as its eye-wateringly high price.

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